Marketing with Heart: 

A Business Growth Community for Massage Bosses

 

Not just a course, it's your personal growth program.


Marketing with Heart is a Proven Roadmap for Massage Therapists to Confidently Set Prices, Attract Dream Clients, and Build a Profitable, Sustainable Practice That Works FOR YOU—So You Can Earn More and Stress Less.

This program is designed to help massage therapists grow their practice with clarity, calm, and connection. I meet you where you are, with honest support, real strategy, and zero pressure.

All this for less than what you earn from a single massage session - only $17 or $67 monthly depending on the route you choose!

*Join the full program today and enjoy a 1 week free trial + $30 a month for your first 3 months - use code BOSS to get the deal!

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The Marketing with Heart Business Growth Program has empowered over 1,000 massage therapists to build sustainable client bases and achieve lasting income stability.

70% ↑

CLIENT RETENTION

85% ↑

CLIENT REFERRALS

$5,000

AVE REVENUE GROWTH

Linda Caravia, Massage Therapist

⇢This challenge was the game-changer I needed. If you're ready to step up your massage business, it could be yours too. Here is why: Julie's Prosperity Challenge wasn't just about spreadsheets and business plans, it was a transformative journey that unlocked deeper layers of self-worth and professional power. As a seasoned massage therapist, I entered with curiosity, but left feeling like an upgraded & renewed version of myself.

⇢Gone are the people pleasing tendencies and anxieties about pricing & “worth”. Julie's exercises, meticulously crafted and perfectly sequenced, guided me to clarity on my ideal client, business goals, and most importantly, value. As massage therapists, we often hear, “charge what you are worth” which has a different meaning for each person. Julie's data-driven method takes the guesswork out of pricing and invites you to replace your self imposed limitations with your own confidence.

⇢More than just financial success, Julie's challenge sparked a shift in my entire energy field. I feel empowered, even more professional, and deeply valued, both by my clients and myself. If you're a massage therapist ready to step into your true power, this challenge could be the catalyst you need.

Right Now, You Might Be Feeling:

 

  • Overwhelmed by marketing and unsure how to attract new clients without feeling pushy.
  • Exhausted from constantly trying new strategies that never feel genuine.
  • Tired of Piecing together all the random (and often conflicting) strategies you find online, trying to make them fit together into some kind of real business strategy.
  • Frustrated by inconsistent client bookings and unpredictable income.
  • Tired of trying to grow your business alone, without clear guidance or support.
  • Overworked, underpaid, and heading toward burnout.
  • You know your massage skills are valuable, but struggle to communicate your worth.
  • Marketing feels forced or fake, leaving you hesitant to put yourself out there.
  • You’re craving ease, balance, and a steady flow of ideal clients—but it just feels out of reach. 

These struggles are incredibly common—but they're NOT your fault.

   

Each day you're bombarded with endless advice from different business coaches, all promising the magic solution to grow your massage practice. No wonder marketing feels overwhelming, scattered, and stressful.

You try to copy what you see other successful massage therapists doing—but without seeing what's happening behind the scenes, your efforts keep falling short.

You're already busy caring for clients. It would be great if you had hours to focus solely on business strategies... but what you truly need right now is a clear, effective method you can trust—one that easily fits into your packed schedule, respects your values, and actually gets the results YOU want.

Most marketing advice in our industry focuses on complicated, exhausting, and often impersonal or generic methods that simply don't align with your values or goals as a massage therapist.

It’s Time for Something Different.

 

Imagine instead: 

  • Effortlessly attracting clients who truly appreciate you and your unique massage style.
  • Marketing feeling like a natural extension of your passion and values.
  • Having a clear, proven roadmap and step-by-step support that leads to a fully booked schedule—without burnout.

This is exactly what's possible when you choose Marketing with Heart.

Watch the video below to hear the story of how I went from coupon disaster to massage business success using the exact system I am sharing in the Marketing with Hear Business Growth Program:

 
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Marketing with Heart combines
strategic business insights with actionable steps

Attract & Retain Clients

Learn proven marketing techniques that build a consistent client base and keep them coming back for more.

Build a Sustainable Practice

Implement systems that streamline your business operations, ensuring long-term growth without burnout.

Reignite
Your Passion


Gain clarity and confidence in running your business, allowing you to focus on
what you love —helping your clients heal. 

Here’s how the Marketing with Heart: Massage Business Builder Community works

  • Community Connection: Grow alongside supportive massage therapists who get it.

  • Expert Support: Weekly calls to get guidance, clarity, and personalized answers.
  • Built-In Accountability: Stay on track and take consistent action toward your goals.
  • Build Momentum: Daily actions that attract clients, grow revenue, and save time.
  • Reduce Overwhelm: 15-minute exercises to simplify marketing, money, and systems.
  • Gain Clarity & Confidence: Quick wins to run your practice with ease and balance.
  • Monthly Revenue Goals: Clear targets to grow your income consistently without overwhelm
  • Monthly Retention Goals: Simple plans to keep clients returning—less chasing, more stability.
  • Monthly Admin Efficiency Goals: Automate admin tasks for less stress and better work-life balance.
  • Vision Creation: Define and envision your dream business & understand your ideal client.
  • Financial Foundation: Understand your bottom line & set prices to live the life you want & deserve. 
  • Business Operations: Quickly streamline your business practices to make your work life easier.
  • Done for you Marketing Plans: Easy, monthly plans to grow your practice authentically.
  • Plug and Play Social Posts, Emails, & Texts: Ready-made posts, scripts, and captions to attract ideal clients effortlessly.
  • Boost Retention: Keep clients coming back with my proven Client Retention Mastery system.
  • Stand Out: Build a standout brand with personal branding tips from Highlight Your Unique Magic.
  • Be Found: Master SEO to attract clients effortlessly—no extra marketing needed.

Plus, these exclusive bonuses to support your journey:

Weekly Group Coaching Calls

 

Two hour-long weekly calls for personalized guidance and feedback to help you stay on track.

Massage Boss Journal

 

for tracking your goals and progress throughout the program.

Accountability 

Community  Group

 

for ongoing support and motivation from a like-minded community.

Your Own
Account in the Learning Platform


for easy access to all course materials in one place.

Time Management Guide


for boosting productivity and creating balance in your work-life routine.

19 CE Credits


NCBTMB approved for 19 CE credits to help you renew your license with ease.

TOTAL VALUE: $8,500

Join the Marketing with Heart Program

for only $30*

*$30 for the first 3 months using code: BOSS after your 1-week free trial. $67 monthly after your first 3 months+1 week - cancel from your account anytime - no hidden fees or choose the no coaching "studio" option for only $17 monthly!

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You’re Backed By My ‘Try It & Love It’ Guarantee:

I am so confident that this will bring you breakthroughs that if you follow all the steps in the program and you don't see the results you were hoping for in the first 6-weeks, I will give you your money back — no questions asked. I stand by my dedication to your success!

You can invest in your growth risk-free.

Imagine a thriving practice where you have a steady stream of clients, predictable income, and a supportive business foundation.

 

You’ll spend more time doing what you love and less time stressing over marketing and management.

I was struggling with streamlining my processes and branding... This helped make my admin work easier and more efficient.
- Soo

Julie is a true expert in the massage business industry. With her knowledge, she helped me create a plan that aligns with my business goals.
- Jarret 

Amazing content! Great communication! Julie is very knowledgeable and insightful in the massage industry. She helped me transform my business and I feel positive about the future.- Adrienne

Julie’s 6-week massage prosperity challenge exceeded my expectations. The program builds a strong foundation and then adds new layers each week. It’s been an incredible experience.
- Molly 

Hi, I’m Julie.

LMT #15892, MBA

I'm a massage therapist turned business coach who believes in growing with heart, not hustle. 

Now I help massage therapists like you find calm in the chaos and create a practice that fits your life—without selling your soul or stretching yourself too thin.

When I started my practice in 2010 I had no money, zero business experience, and was already feeling jaded about my career after working for chains & chiropractors. I learned nearly everything the hard way.

After much trial, error and learning along the way, I’ve built two successful businesses:

  • An amazing massage studio in Portland, OR which I owned for 10 years and is now ran by Massage Therapists who worked with me as a collective. 
  • The Business of Massage, my passion project where I get to work with the people I enjoy and celebrate most: Massage Therapists. Your success is my goal!

I designed this program because I want to help Massage Therapist like you who want to keep serving a steady stream of clients, get a more predictable income, and build a thriving business that supports your life, your passion, and doesn't burn you out. 

Have Questions? I've Got You!

  • "Will this take a lot of time?" No, the system is designed to fit seamlessly into your schedule.
  • "Is it worth the investment?" Absolutely—just one additional massage booking per month easily covers your membership. Plus I offer a money back guarantee, if you follow the steps and don't see results, I will give you a refund - no problem!
  • "What if I’m brand new or feeling behind?" This program meets you where you are, offering clear, gentle guidance at every step. Whether you are a new therapist or you have been practicing for a while, this program is designed to help you succeed. Plus the personalized coaching sessions can be tailored to your specific goals & challenges. 
  • "How do I know you are able to help me reach my goals?" I have been a business educator & coach since 2013 and I have helped thousands of massage therapists reach their goals. I went from a solo practice to a full clinic with renters, IC's, & employees and learned a ton along the way that I want to share with you. Read my reviews on Google to see what my clients and students are saying about working with me! Still not sure? Book a free consultation so that I can help you decide if this is a good fit for you. 

Build the Massage Practice of Your Dreams

You’re a skilled massage therapist who loves your work—but business doesn’t come as naturally. You’re not trying to become a millionaire. You just want:

 Steady, aligned clients

Clear systems that support your life

Support from someone who gets it & knows how to get you where you want to go.

You won’t find “just charge more” or “work harder” advice here. You’ll find practical tools, real-world strategy, and support that honors your values and your vision.

This isn’t about being booked out for months (unless you want to be). It’s about being well, being seen, and building a business that supports the healer in you.

Welcome to Marketing with Heart. I’m so glad you’re here.

Working with Julie has been great. She communicates well, is professional, is very organized, and has a great eye for detail. She goes above and beyond to understand who you are and what your goals are. Whether you are just starting your massage practice or you have been in practice for 10 years and want to expand, she can help. I highly recommend!
- Casey

I found Julie to be authentic and approachable throughout the program and beyond. The tools she provides are relevant to our work as bodywork therapists and helped me get more clarity about my message, pricing, and future aspirations. The modules are also useful to come back to as I continue to grow and refine. Most special to me are the personal connections I made with other practitioners in the weekly calls. - Yvette

Frequently Asked Questions

Design a massage practice that reflects your values and sustains your future.

 

Perfect for You If:

  • You're ready to grow a fulfilling, profitable massage practice without burnout - but on your terms.
  • You're tired of marketing methods that feel generic, impersonal, pushy, or exhausting.
  • You value authenticity, integrity, and building genuine connections with your clients.

 

 

Join Now & Grow with Heart

Choose the Level of Support That Feels Right

💛 The Studio - $17 monthly

Self-paced access to all trainings, toolkits, and resources. Coaching calls are not included in this option but you still get access to a private community for support, feedback, and collaboration. 

1-Week Free!

Join the Studio

💖 The Community – $67 monthly

Everything in The Studio plus two hour long weekly live coaching calls to ensure that you are able to overcome challenges and reach your goals. Plus a private community for support, feedback, and collaboration. 

1-Week Free + Your 3 months for only $30 use code "BOSS" to get the deal!

Join the Community